Keep Your Company in Google’s Top Search by Adapting HTTPS
It’s time to start concentrating on your company’s website security. Google is now prioritizing HTTPS as a ranking signal and if your website still contains HTTP, you’re prone to get over looked.
Security is a top priority. Google is working on making the web a more secure place by starting with more secure web connections. With industry-leading security, they called for “HTTPS everywhere”. Now is the time to add that extra “S” if you want your company’s site to stay relevant.
To make the process of adapting HTTPS a little easier, Google has set-up some helpful tips:
- Choose the proper certificate: single, multi-domain or wildcard,
- Use 2048-bit key certificates,
- Use protocol-relative URLs,
- Ensure your HTTPS is not blocked from crawling by robots.txt,
- Allow proper indexing of your pages by search engines.
Ensure your company’s web page does not include insecure dependencies in its images, embeds, and videos. For now, Google is using a “light-weight signal” which gives only 25% of the top search results to web pages using HTTPS; this gives more time to those who haven’t yet made the secure switch. Eventually, this percentage will only get higher and your site should be part of it.
Security is of great importance to your company’s website, right from the main page to receiving personal information from your clients, you’ll want to use highly encrypted connections and keep your reputation a trustworthy one.
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